Metro Sportswear has been manufacturing the Canada Goose brand since 1957. The company had branded its products and itself under the name Canada Goose since 2000. The company was registered as Snow Goose in Canada when down-filled jackets were introduced in the 1990s. Subsequently, the company registered the name Canada Goose in 2000 and now distributes all of its products under the Canada Goose brand. The company headquarters are located in Toronto, with a regional headquarters located in Stockholm, Sweden.
In June 2010 the company opened a European office in Stockholm, Sweden, its first corporate office outside of Canada. The office, home base for Canada Goose's European operations, focuses on key markets for Canada Goose including Sweden, Norway, Denmark, Iceland, France, Andorra and Germany. In 2011, the company had acquired Engineered Apparel, which had been a contractor for Canada Goose for several years prior to the acquisition. The company was brought under the name Canada Goose. Dani Reiss is the current President and CEO of the company, being the grandson of the company's founder, Sam Tick.
Canada Goose Product
Canada Goose manufactures a wide range of jackets, vests, hats, gloves and other cold weather apparel designed for extreme cold weather conditions. Canada Goose fills all its coats with a blend of goose and duck down to ensure warmth, it also utilizes coyote fur on the hoods."The jackets are known to be a highly fashionable garment. The garments have been popular in Scandinavia since 1998, and became popular in Canada in about 2008. Many celebrities have been seen wearing the jackets, though the company does not pay them. These celebrities include Drake, Matt Damon, Emma Watson, Hilary Duff, Hayden Christiensen, and Maggie Gyllenhaal. In addition, the jackets have appeared in some Hollywood movies with actor Nicolas Cage (in National Treasure) and actresses Jessica Alba (in Good Luck Chuck) and Kate Beckinsale (in Whiteout) wearing the jackets. The expedition parka are also standard issue for participants in the United States Antarctic Program.